Digital Analytics

Setting up Google Analytics is simple and a no-brainer for any business. It’s free and provides valuable insights about website visitor activity. Let’s walk through exactly how to setup Google Analytics. We’ll even explain the benefits of using Google Analytics and how to get the most value out of it.

The leading marketers leverage Google Analytics to gain visibility into their website. To take full advantage, you’ll want to make sure you set up goals, funnels, events, and dashboards.

Let’s start with the why and then we’ll dig into the details.

To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.

What are UTM codes?

First, let’s start with what a UTM tag is. A UTM tag (or code) are the text parameters appended to the end of a URL in order to identify specific criteria when a link is clicked.

UTM tags allow marketers to gain more insight into each click. They make it possible to attribute link clicks to particular marketing campaigns.

There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other.

They do not rely on each other. However, there are advanced Google Analytics configurations that can be made when these two are used together. Here is what you need to know about UTM vs GTM.

UTM tags and a tag manager sound like two items that would be related, right? Although they sound similar they are not related to each other.