Be yourself. Everyone else is already taken

Ambition without implementation is a ridiculous delusion.

Tham vọng mà không thực hiện là một ảo tưởng lố bịch.

"This morning, I'll be walking you through The Spellbinder's insights on installing the peak performance regimes that will help you activate your greatness in business and in life. As I shared with you in an earlier lesson, what makes the best the best is not their genetics but their habits. And not the extent of their gifts, but the strength of their grit. Today's lesson will walk you through what the science and research tell us we must do to let go of the behaviors that weaken us and to code in the ones that will serve us."

The two things I value most as a leader are productivity and character. Productivity means you get things done and advance the organization’s mission and vision. Character is what allows you do it for a long period of time and not disqualify yourself.

Great leaders never confuse potential with production. They place a premium on specific activities which impact the bottom-line. Highly-Productive People Position Themselves To Be Productive.

Highly-productive people make things happen. But to do this, you must be where the action is.

Setting up Google Analytics is simple and a no-brainer for any business. It’s free and provides valuable insights about website visitor activity. Let’s walk through exactly how to setup Google Analytics. We’ll even explain the benefits of using Google Analytics and how to get the most value out of it.

The leading marketers leverage Google Analytics to gain visibility into their website. To take full advantage, you’ll want to make sure you set up goals, funnels, events, and dashboards.

Let’s start with the why and then we’ll dig into the details.

To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.

What are UTM codes?

First, let’s start with what a UTM tag is. A UTM tag (or code) are the text parameters appended to the end of a URL in order to identify specific criteria when a link is clicked.

UTM tags allow marketers to gain more insight into each click. They make it possible to attribute link clicks to particular marketing campaigns.

There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other.

They do not rely on each other. However, there are advanced Google Analytics configurations that can be made when these two are used together. Here is what you need to know about UTM vs GTM.

UTM tags and a tag manager sound like two items that would be related, right? Although they sound similar they are not related to each other.

You run a business. That means you’re focused on making money—and not missing opportunities to make more money. 

No one is perfect 100 percent of the time. We all miss opportunities and make mistakes. But your livelihood—and the livelihoods of those who work for you—depends on your ability to optimize the bottom line and avoid the traps that sink so many business owners.

It’s not all about selling more product. If you’re moving what you’re making but aren’t optimizing the process, you’re still leaving money on the table.

Your fortune always follows your fearlessness.